Tommy Touch made its debut at the highly anticipated Pitti Uomo fashion fair in Florence, Italy. The elegant aesthetics combined with inspiring video loops grabbed the attention of the visitors. Once they walked towards the fixture, proximity sensors detected their presence and the screen reacted by inviting the user to get started.

The intuitive touchscreen interface lets users experience the vast selection of Hilfiger products. When satisfied with their product of choice, the fixture targeted the user’s focus to the actual product underneath the display by highlighting it. After finding the perfect fit the user could finish the process by having the product delivered to their doorstep.