SCW Systems creates cutting-edge climate solutions with groundbreaking efficiency. Based in Alkmaar, they’re leading the way towards a better climate — and inspiring others to join them.
Our challenge was to elevate their brand identity to the level of their products as they prepared to go global. Together, we created a new look, story, and platform that showcases their expert team and cutting-edge climate solutions.
A tangible mission
SCW Systems had a good problem on their hands — explaining the impact of multiple proven, efficient, and successful climate technologies. An even bigger challenge? Translating technical jargon into tangible, compelling stories.
Through deep research, interviews, and on-site workshops, we were able to understand not only their technology, but their vision. Our collaborative process led us to a powerful new core message: Bend the carbon curve towards zero.
This optimistic, inviting message captured the bold vision of the SCW Systems team and brought infectious enthusiasm to the forefront.
A new online home
Finally, we brought the entire brand together in a new online home, developed with our favorite no-code/low-code tool, Webflow.
We developed a streamlined UX that guides visitors where they need to go, and a focused, clean UI that highlights the best of SCW.
Elegance meets complexity
We knew that SCW Systems deserved a brand identity that represented their powerful, yet elegant climate solutions.
Together, we developed a logo based off of the symbols of a new dawn, the sun peaking over the horizon. This optimistic, forward-looking logo was paired with a carefully selected set of colors that strike a balance between a clean, technological feel and a warm, human element.
Finally, we created a photographic style that emphasizes the warmth and trust that one feels when interacting with the human team. By adding a hint of the distinctive brand color, New Dawn, to each photo, we add optimism and a human touch.
SCW Systems & Momkai
SCW Systems develops groundbreaking and effective climate solutions, and inspires others to lead the way towards a better future.
Momkai provided a brand strategy and identity that helped capture attention and translate it into climate action. We are proud to serve as SCW System’s strategic design partner across a range of products, from storytelling to motion design.
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