VanMoof wanted more control: no more third-party retailers. A radical change in which digital is the focal point of sales and stories. We helped them make that transition. From choosing your bike, to keeping it ship-shape, to finding it back if it’s stolen— VanMoof believes the whole shebang should be completely, delightfully effortless.

We worked closely with the VanMoof team to connect the online shop experience to the service of the brand and the stories of its community. We built a bike configurator showing the user how easy it is to customise. Motion makes it all come alive.

We made sure that the platform spoke to people all around the world. For the launch of the new model design, we worked together with UltraSuperNew in Tokyo. Research on the behavior and habits of Japanese users led to an improved user experience. We illustrated a little ‘kawaii’ character to introduce product details.

A digital platform of equal quality and simplicity as the iconic bikes.