VanMoof has grown into an urban icon, uniting city bike riders worldwide. Founded in Amsterdam, the company is on a mission to get the next billion on bikes. As VanMoof geared up for global expansion, Momkai was invited to lead their digital transformation and inspire people across the globe to create meaningful connections with their daily bike rides.
A radical change of gear
VanMoof wanted more control: no more third-party retailers. A radical change that puts their digital store at the center of its business. We guided them in this transition, creating an effortless and seamless experience for every bike rider throughout their VanMoof journey.
We worked closely with the VanMoof team to connect the online shopping experience to the services of the brand and the stories of its community. We built a bike configurator inviting visitors to customize their VanMoof bikes at ease.
Ride outside the box
From choosing your bike to maintaining it, to finding it back if it's stolen — we believe the entire journey should be delightfully effortless.
With the use of intuitive motion components, we guide VanMoof members through the opportunities of their bike. Video loops explain different product features, like changing a saddle's height, and motion elements inspire bike riders to choose a different path and explore their cities.
Turning commutes into daily delights with Google
There’s more potential to one's daily commute. To make bike rides a joy for every VanMoof owner, we developed an app concept for its smart bikes in partnership with Google Zoo.
By leveraging Google's advanced analytics, the app offers suggestions to optimize daily commutes — further eliminating barriers to cycling in the city.
Global reach, local accents
To captivate a global audience, we conducted elaborate research among potential VanMoof riders. For the launch of the VanMoof Model X, we worked together with UltraSuperNew in Tokyo to analyze local behaviors and preferences.
This inspired a tailored member experience for Japanese visitors, introducing a playful 'kawaii' character to showcase product details. By staying true to VanMoof’s mission and principles, we were able to add a local touch to the global brand experience.
VanMoof & Momkai
As VanMoof geared up for global expansion, Momkai was invited to lead their next digital transformation. We set out to create a digital experience of equal elegance and simplicity as VanMoof’s iconic bikes, inspiring people across the planet to adopt greener, cleaner ways to interact with their cities.
Our design strategy places the digital platform at the heart of VanMoof’s global business, with an interface that is tailored to preferences and behaviors across countries. From choosing a bike to finding it back when it’s stolen — we aimed for a digital journey that’s delightfully effortless for every biker.
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