VanMoof

A digital flagship store for bold bike builders

VanMoof builds city-proof bikes. Founded in Amsterdam, the city cycling capital of the world. These days, VanMoof riders zip their way through an exploding number of cities around the globe. From London and Berlin to San Francisco and Tokyo. As the company scaled up, Momkai was invited to lead their next digital transformation.

A radical change of gear

VanMoof wanted more control: no more third-party retailers. A radical change in which digital is the focal point of sales and stories. We helped them make that transition. From choosing your bike, to keeping it ship-shape, to finding it back if it’s stolen— VanMoof believes the whole shebang should be completely, delightfully effortless.

Customise the bike to match your style

Purchasing made effortless

Unique design to match the unique bike frame

Impactful imagery for unique parts

Build your own bike

We worked closely with the VanMoof team to connect the online shop experience to the service of the brand and the stories of its community. We built a bike configurator showing the user how easy it is to customise. Motion makes it all come alive.

Google & Momkai

Google & Momkai

Google & Momkai

Google & Momkai

Designing De Correspondent’s identity and platform from the ground up led us to examine our longstanding design principles. As a result, the brand and platform probably constitute the ultimate example of our design philosophy, which we set down on paper in 2016.

Customise the bike to match your style

Purchasing made effortless

Big in Japan

We made sure that the platform spoke to people all around the world. For the launch of the new model design, we worked together with UltraSuperNew in Tokyo. Research on the behavior and habits of Japanese users led to an improved user experience. We illustrated a little ‘kawaii’ character to introduce product details.

Ride outside the box

A digital platform of equal quality and simplicity as the iconic bikes.