Designing a journalism foundation for social impact
Social progress requires constructive journalism. That's why we helped design and launch the Correspondent Foundation. This initiative supported projects that contributed to a more sustainable society for several years. Before launch, we partnered with their team to create a strategic brand identity, digital platform, and impactful illustrations that reinforced the values and mission of the foundation.
Beyond the headlines
As co-founders and designers, we helped launch the independent, ad-free journalism platform De Correspondent in 2013. It's goal is to create in-depth journalism that contributes to a better society.
Today, it's supported by more than 70,000 members.In 2020, it was time for the next step, empowering proactive journalism projects through the Correspondent Foundation. This initiative was made possible by engaged members of De Correspondent, who contributed both financially and through knowledge-sharing.
A center stage for change
To provide members with the best experience, the Correspondent Foundation website was clean and focused. It served as a center stage for the mission and the projects the foundation made possible, with custom illustrations that visualized the constructive change that members made possible.
The site connected with supporters who believe in proactive journalism and wanted to go beyond the headlines and create positive change. This included existing members of De Correspondent who shared the wish to turn journalism into action.
Design that cultivates calm
Like the platform, the visual identity of the Correspondent Foundation cultivated calm. Harvest Gold was the primary brand color, inspired by fields of wheat in the harvest season. This choice honored the members and their contributions to quality journalism, as they grew and unfolded over time.
To support the visual identity, we created a set of comprehensive and easy-to-use templates that were accessible by the entire team. This enabled team members to focus on their mission, while insuring the brand remained consistent.