Showing the power of the product

Mutiny’s core offering is their unique tool that identifies website visitors and customizes landing pages in real time — powering brands like Notion and Twilio. The end result: personalized experiences for every visitor.

Our team built a usable demo version of their tool so that everyone could see its power firsthand. Visitors who are curious about the magic of Mutiny can see how it works on their own website in four simple steps. Within seconds you can enter your website, select a segment, customize it, launch, and start seeing the potential revenue growth for yourself.

Creating customized animations to accentuate the brand’s bold nature

To reinforce the core rebellious nature of the tech platform, we added movement and life to their website. As a base for our custom animations, we used the daring color set developed by our partners from Jolby. Besides animating, we stylized the interface elements, such as the customer playbooks, to even further demonstrate the product’s functionality.

Crafting a modular illustration system with hundreds of artwork variations

Together we thought about how to make Mutiny’s capabilities even more understandable and accessible. As a solution, we created a modular illustration system for a series of instructional and practical playbooks. This content allows prospects to see Mutiny through the eyes of their clients and directly discover the tool’s benefits.

Our modular illustration system helped ensure each playbook was identifiable, distinct, and visually appealing. By piecing different elements together, the Mutiny team can now easily and efficiently create hundreds of playbook artworks.

A powerful, streamlined website

Mutiny needed a new online home for their new brand — one that could be easily managed and updated by their in-house team. We got to work, building with Contentful and Netlify.

To enable the Mutiny team to easily add and manage new features, we developed custom and reusable components using React and Next.js. To bring the site to life, we also incorporated a set of handcrafted components using GSAP and CSS. These animations could be dynamic and customizable with different colors and patterns directly from the CMS, making for a captivating on-page experience.

Mutiny & Momkai



  • Identity design
  • Art direction
  • Strategy
  • Platform design
  • Motion design
  • Development

Mutiny is a rebellious privacy-first conversion platform striving to make websites the number one revenue channel of every interested company while building a community of revenue-driven marketers.

Momkai is happy to be Mutiny’s trusted partner since 2019 and to work together on multiple projects that bring their brand to life.

For more information, contact growth director Alex van Straaten via+31 6 29532859 or

Let us keep you posted. Sign up for our newsletter: