Mutiny’s core offering is their unique tool that identifies website visitors and customizes landing pages in real time — powering brands like Notion and Twilio. The end result: personalized experiences for every visitor.

Our team built a usable demo version of their tool so that everyone could see its power firsthand. Visitors who are curious about the magic of Mutiny can see how it works on their own website in four simple steps. Within seconds you can enter your website, select a segment, customize it, launch, and start seeing the potential revenue growth for yourself.

To reinforce the core rebellious nature of the tech platform, we added movement and life to their website. As a base for our custom animations, we used the daring color set developed by our partners from Jolby. Besides animating, we stylized the interface elements, such as the customer playbooks, to even further demonstrate the product’s functionality.

Together we thought about how to make Mutiny’s capabilities even more understandable and accessible. As a solution, we created a modular illustration system for a series of instructional and practical playbooks. This content allows prospects to see Mutiny through the eyes of their clients and directly discover the tool’s benefits.

Our modular illustration system helped ensure each playbook was identifiable, distinct, and visually appealing. By piecing different elements together, the Mutiny team can now easily and efficiently create hundreds of playbook artworks.

Mutiny needed a new online home for their new brand — one that could be easily managed and updated by their in-house team. We got to work, building with Contentful and Netlify.

To enable the Mutiny team to easily add and manage new features, we developed custom and reusable components using React and Next.js. To bring the site to life, we also incorporated a set of handcrafted components using GSAP and CSS. These animations could be dynamic and customizable with different colors and patterns directly from the CMS, making for a captivating on-page experience.