As founding partners of the Digital Design Master’s course at Amsterdam University of Applied Sciences (AUAS), we had the honour of designing for the next generation. We created a dynamic brand identity and digital platform to attract the profession’s fast-moving leaders of tomorrow.
Co-founding the first Dutch master’s in digital design
Now more than ever, our world demands talented designers capable of working within the complexity of today’s society. Since the Dutch education system wasn’t turning out designers who filled the bill, we joined forces with AUAS and eight other leading Dutch agencies to found the Netherlands’ first master’s course in digital design.
Crafting an identity relevant to designers worldwide
Tackling the challenge of creating for our peers head-on, we aimed to build an original, timeless, mature identity. Looking around our hyperconnected world showed we needed a dynamic brand that would stand for the marriage of creativity and craft needed to master the diversity and complexity of contemporary life. The result is an ever-changing style that engages and excites.
Setting progress in motion
The pinnacle of the master’s course brand identity is perhaps the online platform: a smooth, motion-driven experience optimised for every screen. Through intelligently layered information and an immersive design, the dynamic site successfully attracts talent from around the globe: skilled people who strive to build on their strengths.
Exploring the animation language
Guiding the next gen
We brought the brand identity to life in a rich set of applications, from interior design elements and student welcome packs to a powerful video manifesto driven by Noisia’s commanding beats. Through embracing craft and building a holistic brand experience, we’re empowering a valuable addition to the Dutch educational spectrum and making a contribution to the profession’s future.
Building a creative haven for global talent
Helping a rebellious startup tell their AI-powered story
Launching the European platform for research integrity
A trustworthy brand for powerful new tech
Uniting 1.2 million members on one platform
Building a strategic brand for the future of education
Founding the world's 3rd largest member journalism platform
Creating the platform for bike builders and its members
Designing a Japanese media startup from scratch
Founding Lowdi, the speaker brand for travel lovers
Creating events where an online community meets in person
Designing a cancer institute from the ground up
Giving Artificial Intelligence a human touch
Branding the digital theatre for live happenings
Designing for the next generation of designers
Reviving global member events with bold brand design
Designing a brand to change fast food for good
Designing a member app to assist trainers on the field
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