In a unique venture into the music world, Momkai created Lowdi. Partnering with product supplier Linkeet, we bridged the gap between the digital and physical to design and introduce a brand-new speaker with a stunning sound and looks to match.
Creating from scratch
To make waves in the competitive speaker market, you need to deliver something special. Taking full advantage of the opportunity to start from scratch, we designed every part of Lowdi ourselves. From speaker to website, brand to box, campaign to cables, we left our mark on Lowdi’s creative strategy, look and feel, and tone of voice.
Building a digital centre stage
While Lowdi was also sold in high streets, it mainly lived online. This led to a digital flagship store on one single page. A concise, but engaging, experience that guided users from brand to specs and sales.
With a responsive design that ensures the best experience on any device, Lowdi set the tone instead of marching to the competition's old tune.
Animation by CRCR
Defining Lowdi’s signature
Determined to set Lowdi apart in a crowded marketplace, we started with a unique name. “Lowdi” is a characterful wordmark that makes reference to music and is easy on the ear. The speaker’s design was inspired by Marshall amplifiers and 1950s German engineering; the handwritten logo added a personal touch. Together, they gave the brand an eye-catching personality, which was cranked up by a bold colour scheme and CRCR’s bespoke animation.
Collaborating with Ed Banger Records and Colette
We generated publicity for the Lowdi brand by working with successful names in the music industry. Renowned DJs including Lefto and Full Crate made “A Mix Called Lowdi” – hours of great tunes, embraced by music lovers of all stripes.
Strong collaborations with Colette, Carhartt WIP, Ed Banger Records, and Heineken enabled Lowdi to make even bigger audiences swoon. Lowdi refused to fit in with the competition and successfully conquered Europe.
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