Platform for experts from all over Japan

The team behind Renews wants to establish an experts-driven platform. The members, referred to as "Renewers", contribute their knowledge and ideas to bring social issues to the forefront. This aims to set a new standard for online news in Japan. The Tokyo-based media company asked Momkai to design the brand and member experience from the ground up.

Collaborating across cultures

The Momkai team is experienced in leading creative sessions over long distance, via video meetings that are clearly structured. This focus was combined with on-site sessions at the Renews office in Shibuya, Tokyo. Presentations were set up bilingual and the design team was accompanied by an interpreter.

Creating a distinct brand identity

To set Renews apart from traditional competitors we opted for a fresh, yet calm identity. The logotype reflects "making waves" in the Japanese journalism space. Illustrator Sho Fujita created a fun visual series filled with vibrant characters.

Playful style for a member platform

Japanese news platforms are often accompanied with a high density of information per screen. In order to break away from this tradition and create more focus on the stories being told, we opted for a clean layout. During the design trajectory the interface design was reviewed by Tokyo-based development partners Asahi Interactive and Creem.

Renews & Momkai


  • Identity design
  • Art direction
  • Platform design
  • Technical direction

Renews is a journalism startup that chose Momkai to design its member brand from the ground up. Based in Tokyo, it aims to bring change to the conservative Japanese media landscape, as a centerstage for the expertise of its members.

For more information, contact growth director Alex van Straaten via +31 6 29532859 or

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