The Embassy of Good Science

Launching a platform for research integrity and ethics

Research integrity is vital. Unfortunately, it was not yet self-evident how to safeguard it. For the past two years, Momkai has worked closely with the initiators: professor Guy Widdershoven, his team at Amsterdam UMC, and 19 universities and organizations around Europe. Together, we launched The Embassy of Good Science.

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Declaration of Good Science - Booklet

Embassy of Good Science - Nature

Declaration of Good Science - Booklet

Declaration of Good Science - Booklet

Declaration of Good Science - Booklet

Designing holistically

The identity was fully developed, from logo to icons, from declaration booklets to conference booths and a major online platform. We created clear rules, guidelines and assets. Our launch animation made its debut in Hong Kong. The platform features cases and training methods to help the community. The Wiki approach enables researchers to take control.

The launch in Hong Kong

The launch in Hong Kong

The launch in Hong Kong

The launch in Hong Kong

The launch in Hong Kong

The platform

The platform

Taking better care of good science

In addition to our visual design, we created a down to earth and optimistic tone-of-voice and writing style. One that matches the goal of demystifying the abstract world of research ethics and integrity, into understandable and trustworthy cases.

Tote bag design

T-shirt design

Tote bag design

T-shirt design

Behind the scenes

Behind the scenes

Behind the scenes

Business card design

Enamel pin design