Embassy of Good Science: Launching a platform for research integrity & ethics

Research integrity is vital. Unfortunately, it was not yet self-evident how to safeguard it. For years, Momkai has worked closely with the initiators Professor Widdershoven, his team at Amsterdam UMC, and nineteen universities and organizations around Europe. Together, we launched the Embassy of Good Science.

The Embassy of Good Science

On June 4, 2019 we helped to launch the online platform during the 6th World Conference on Research Integrity in Hong Kong. A novel initiative that received millions from the European Union and that aims to stimulate the conduct of good science.

Momkai took on a connecting role, cofounding and designing the initiative from the ground up. We started by defining The Embassy’s principles. This written vision, in the form of a declaration, creates focus and guided the co-creation of the name and designs.

Declaration of Good Science - Booklet

Embassy of Good Science - Nature

Declaration of Good Science - Booklet

Declaration of Good Science - Booklet

Declaration of Good Science - Booklet

Designing holistically

The identity was fully developed, from logo to icons, from declaration booklets to conference booths and a major online platform. We created clear rules, guidelines and assets. Our launch animation made its debut in Hong Kong. The platform features cases and training methods to help the community. The Wiki approach enables researchers to take control.

The launch in Hong Kong

The launch in Hong Kong

The launch in Hong Kong

The launch in Hong Kong

The launch in Hong Kong

The platform

The platform

Taking better care of good science

In addition to our visual design, we created a down to earth and optimistic tone-of-voice and writing style. One that matches the goal of demystifying the abstract world of research ethics and integrity, into understandable and trustworthy cases.

Tote bag design

T-shirt design

Tote bag design

T-shirt design

Behind the scenes

Behind the scenes

Behind the scenes

Business card design

Enamel pin design