Outsmarting cancer, impacting lives

We are proud to have designed Oncode Institute from the ground up – from the name to the full visual identity, from the tagline to the founding principles book, from the digital platform to the royal launch event. Every step of the way, we’ve worked in close collaboration with the Oncode team, the five Founding Scientists, and the four funders, who will invest €120 million over five years.

Creating from the core

Designing an empowering identity started with defining Oncode’s core principles in a strong, accessible manifesto. Clearly stating what we stood for enabled us to develop a powerful, future-oriented name: Oncode Institute.

The name fuses the word “oncology” with the aim of unravelling cancer’s genetic code while communicating the authority and unifying power of the institute. The accompanying tagline respects the complexity of cancer and amplifies the unique focus on translating research into practice: Outsmarting cancer, Impacting lives.

Designing to decode

Eager to tap into Oncode’s core purpose, we found inspiration in visualisations of the human genome and the irregularities that lead to cancer. We used abstraction and motion design to create a logo that represents Oncode’s aim of decoding cancer, the dynamics of the disease, and the institute’s unifying strategy.

The result is an ever-changing logo – never the same but always recognisable. We completed the identity by creating a colour palette that sets Oncode apart from its peers. It’s a friendly set of colours that acknowledges and draws on Oncode’s Dutch heritage.

A royal opening ceremony

A visual identity comes to life in its application. For Oncode’s launch event, we deployed our design in a wide range of media, from scientists’ keynote presentations and the institute’s website (developed in-house) to business cards and decorations. Even Her Majesty Queen Máxima held our designs in her hands as she officially launched the new cancer institute.

Oncode Institute & Momkai

Services:

  • Identity design
  • Illustration
  • Art direction
  • Strategy
  • Motion design
  • Branding

From the very genesis of Oncode Institute, an independent centre dedicated to understanding cancer and translating research into practice, Momkai is proud to have designed Oncode from the ground up – from the name to the full visual identity, from the tagline to the founding principles book, from the digital platform to the royal launch event.

We have worked throughout in close collaboration with the Oncode team, the five Founding Scientists, and the four funders, who will invest €120 million over five years.

For more information contact project lead David van Zeggeren via +31 6 23826881 or david@momkai.com.