Introducing a young startup

For startups, it’s crucial to communicate in a friendly way that's inspiring and clear. From day one, we build trust with an inviting landing page. As the entrance to the theatre. To introduce the concept and spark curiosity. Followed by an urgent call-to-action and breezy check-out flow to drive those ticket sales.

Digital theatre app

The HYMN app is your hub for all performances to come. Not unlike a physical theater, the entire experience happens in one central location. The app is where you reserve your tickets, take your front seat, and enjoy the show with others around the world. And because music is best enjoyed together, it allows you to invite a friend for free.

Cinematic countdown

Half an hour before the show, the HYMN app automatically reconfigures into start mode. A cinematic countdown by Momkai sets in, with music by Eauxmar — the talented composer behind Apple’s Keynote addresses. Sound and visuals work in concert to build tension in a subtle way, while familiarizing visitors with the brand.

Setting the stage

While you wait for the big moment, HYMN assists you in setting the stage for the best possible live experience. With a press of the button, the show is projected onto the big screen, by casting it to your external tv or monitor. And if you’re still preparing drinks moments before launch, a ticking sound serves as a gentle reminder to take your seat.

3 global livestreams, 1 HYMN Original

Showtime. With three livestreams around the world, HYMN brings a one-time cinematic experience to fans in 31 countries. A moment that you need to be there for, that you won't want to miss. During the livestream, Momkai oversees every frame, from the intro to the outro.

Celebrating together

HYMN works with inspiring artists to bring their musical ode to the world. Each HYMN Original is a meaningful moment, for artists and audiences alike. A celebration of the coming together that music creates. An experience that is all the more captivating precisely because it doesn’t last forever.

Amplifying the story

With a clear email sequence and detailed storyline for social media, we build momentum for the upcoming show. We pull you into the narrative by revealing new details and behind-the-scenes footage in a balanced rhythm. With clean designs and a touch of mystery, to give a taste of what’s to come.

HYMN & Momkai


  • Identity design
  • Illustration
  • Art direction
  • Strategy
  • Motion design
  • Technical direction

The Dutch startup was founded by Thomas de Vrij and Harald Dunnink, proven media entrepreneurs. Thomas de Vrij, backed by his production company Badbirds, was a driving force behind the internationally successful show ‘Live on Dutch Waters’ from Martin Garrix. That experience inspired him to initiate Hymn. For the role of COO, he approached Luc Peters, former board member of SBS Broadcasting and previously General Counsel at production company Eyeworks, acquired by Warner Bros. in 2014. With Creative Director Harald Dunnink, known for his roles as Co-founder of journalism platform De Correspondent and Founder of design agency Momkai, Thomas has found the ideal partners to shape HYMN.

The digital theatre for music lovers, designed by Momkai.

For more information contact growth director Alex van Straaten via +31 6 29532859 or

Let us keep you posted. Sign up for our newsletter: