On June 4, 2019 we helped to launch the online platform during the 6th World Conference on Research Integrity in Hong Kong. A novel initiative that received millions from the European Union and that aims to stimulate the conduct of good science.

Momkai took on a connecting role, cofounding and designing the initiative from the ground up. We started by defining The Embassy’s principles. This written vision, in the form of a declaration, creates focus and guided the co-creation of the name and designs.

In addition to our visual design, we created a down to earth and optimistic tone-of-voice and writing style. One that matches the goal of demystifying the abstract world of research ethics and integrity, into understandable and trustworthy cases.