Momkai celebrated the second anniversary of its journalistic start-up, De Correspondent, with the Festival of Progress. It’s one of many events we’ve designed and art-directed for De Correspondent. As co-founders of the online news platform, we aim to connect the digital to the physical, wristband to the website.
Events: a continuation of the user experience
Empowering our community of members means bringing a digital concept into the physical world. It means enabling our correspondents to act as conversation leaders and our audience to contribute in the real world just as they do online. To achieve this, we built event identities that tied the digital and physical together in a single experience.
The Festival of Progress
To capture the festival’s progressive nature, we created an unorthodox visual language. Its motion-driven style contrasted light-heartedly with the serious subjects at hand. The colour palette looked to the future, while retro references expressed the need for progress.
The festival’s themes were represented in looping animations. Their playful details – only noticeable over time – kept visitors visually interested until three in the morning. The animations combined to form the festival logo, presenting the future as a world full of opportunities.
The Festival of Progress Themes
Designing for consistency and clarity
We go the extra mile for visual consistency, leaving no element – physical or digital – untouched. For the Festival of Progress, every speaker presentation, all signage, stages and lighting, and the website were created from one identity concept.
Our holistic approach brought a quintessentially digital platform into the physical realm and encouraged people to look toward a brighter future.
Building a creative haven for global talent
Helping a rebellious startup tell their AI-powered story
Launching the European platform for research integrity
A trustworthy brand for powerful new tech
Uniting 1.2 million members on one platform
Building a strategic brand for the future of education
Founding the world's 3rd largest member journalism platform
Creating the platform for bike builders and its members
Designing a Japanese media startup from scratch
Founding Lowdi, the speaker brand for travel lovers
Creating events where an online community meets in person
Designing a cancer institute from the ground up
Giving Artificial Intelligence a human touch
Branding the digital theatre for live happenings
Designing for the next generation of designers
Reviving global member events with bold brand design
Designing a brand to change fast food for good
Designing a member app to assist trainers on the field
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