Empowering our community of members means bringing a digital concept into the physical world. It means enabling our correspondents to act as conversation leaders and our audience to contribute in the real world just as they do online. To achieve this, we built event identities that tied the digital and physical together in a single experience.

We go the extra mile for visual consistency, leaving no element – physical or digital – untouched. For the Festival of Progress, every speaker presentation, all signage, stages and lighting, and the website were created from one identity concept.

Our holistic approach brought a quintessentially digital platform into the physical realm and encouraged people to look toward a brighter future.