Beyond the headlines

As co-founders and designers, we helped launch the independent, ad-free journalism platform De Correspondent in 2013. It's goal is to create in-depth journalism that contributes to a better society. Today, it's supported by more than 70,000 members.

In 2020, it was time for the next step, empowering proactive journalism projects through the Correspondent Foundation. This initiative was made possible by engaged members of De Correspondent, who contributed both financially and through knowledge-sharing.

A center stage for change

To provide members with the best experience, the Correspondent Foundation website was clean and focused. It served as a center stage for the mission and the projects the foundation made possible, with custom illustrations that visualized the constructive change that members made possible.

The site connected with supporters who believe in proactive journalism and wanted to go beyond the headlines and create positive change. This included existing members of De Correspondent who shared the wish to turn journalism into action.

Design that cultivates calm

Like the platform, the visual identity of the Correspondent Foundation cultivated calm. Harvest Gold was the primary brand color, inspired by fields of wheat in the harvest season. This choice honored the members and their contributions to quality journalism, as they grew and unfolded over time.

To support the visual identity, we created a set of comprehensive and easy-to-use templates that were accessible by the entire team. This enabled team members to focus on their mission, while insuring the brand remained consistent.

Correspondent Foundation & Momkai


    • Identity design
    • Art direction
    • Platform design
    • Technical direction

    Social progress requires constructive journalism. That is why we helped to design and launch the new Correspondent Foundation, a memberful initiative for projects that contribute to a more sustainable society. This platform supported impactful initiatives from 2020-2022.

    It was launched with a new brand identity, digital platform and impactful illustrations by Momkai, De Correspondent's long-standing co-founder and brand partner.

    For more information contact growth director Alex van Straaten via +31 6 29532859 or

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